Avex Entertainment M-flo "LOVERS" music video

Celebrating M-flo 10 years

Background

To celebrate the 10 years anniversary of  Japanese group M-Flo, label Avex Entertainment, one of the top three record labels in Japan, approached R+I creative to create and shoot a music video for M-Flo, ‘LOVER’ featuring Miliyah Kato — The first single of their seventh studio album, Neven that reached #2 in the Japanese i-tunes charts.

Results

  • +2,4 Millions Views

Client

Avex Entertainment

Services

  • Direction
  • Concept
  • Creative Direction