R+I Influencers Film

Identifying Key Influencers Driving Culture

Background

In 2009, a global creative revolution was taking place. At R+I, we knew that advertising and content creation, as they existed at the time, were about to be redefined drastically. Thanks to social media, the emergence of new, lifestyle-changing products and services… but beyond that by a new breed of game-changers who will influence a whole new generation while shaping the global business landscape.
The seed for “INFLUENCERS” – an independent documentary film/study that set R+I’s insights services took root.

Objectives

Through this project, R+I’s insights aimed to create an inspiring tool for any person, company, or organization who is willing to understand how modern influencers can impact their business.

  • Providing insights and best practices on identifying and developing a relationship with agents of influence
  • Helping to offer understanding of the trends reshaping industries so one can stay one step ahead of the competition.

Solution

R+I created a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today.

Results

  • The project had + 6 million views, and was featured on major influential websites and reviewed by Forbes, Huffington Post, Fast Company, Hypebeast, Contagious, PSFK and many other mass media and industry publications.
  • Beyond the numbers, the film showed the impact these influencers later had on mainstream culture. And over the past six years we have been proved right — most of the people we featured or used as reference became major agents of influence globally.
  1. Dao Yi ChowIn 2014, Dao Yi and his partner Maxwell Osborne won a CFDA award, the fashion equivalent of the Oscars in the Best Menswear Designer category in 2014.
    In April 2015, they were named Creative Directors of DKNY.
  2. Steve StouteIn 2013, Steve Stoute was elected Ad Age Executive of the Year.
  3. DrakeBack in 2010, Drake was an unknown artist from Toronto, Canada that had just released his first album ” Thank me later”.
    In 2016, he became one of the major artist of the social media era.

Client

R+I

Services

  • Research, Strategic Insight, Concept, Creative Direction, Design, Content Creation, Production, Content Strategy