Red Bull Dance Digital Platform

Red Bull Dance Digital Community Platform

Background

  • Red Bull has a great track record in the dance world, with prestigious competitions across the globe such as Red Bull BC One, and respected opinion leaders in the Hip Hop community.
  • There was no official platform in the urban dance landscape except forums or blogs, so Red Bull needed a qualitative and large platform to build a dance community in France, where some of the world’s best dancers can be found.

 

Objective

  • Becoming the leading dance website in France and positioning Red Bull as a positive cultural catalyst
  • Using the platform as a leverage to engage the audience in Red Bull events and initiatives.

Content Solution

  • A website that provides news about dance and exclusive content produced by key opinion leaders: Editorial themes, Who’s next, The Monthly playlist, and Zapping

Client

Red Bull

Services

  • Website development
  • Design