Red Bull Dance Digital Community Platform
- Red Bull has a great track record in the dance world, with prestigious competitions across the globe such as Red Bull BC One, and respected opinion leaders in the Hip Hop community.
- There was no official platform in the urban dance landscape except forums or blogs, so Red Bull needed a qualitative and large platform to build a dance community in France, where some of the world’s best dancers can be found.
- Becoming the leading dance website in France and positioning Red Bull as a positive cultural catalyst
- Using the platform as a leverage to engage the audience in Red Bull events and initiatives.
- A website that provides news about dance and exclusive content produced by key opinion leaders: Editorial themes, Who’s next, The Monthly playlist, and Zapping
- Website development