Ubisoft Just Dance Now

Turning an Iconic Place Into a Digital Dance Experience

Background

Just Dance Now, the all-new Ubisoft Just Dance mobile experience, is now available for both Android and iOS systems. Just Dance Now allows players to play Just Dance tracks anywhere, anytime with anyone around them using their smartphones and an Internet-connected screen.
R+I were approached by the team over at Biborg in partnership with Coca-Cola and Ubisoft for the launch of Just Dance Now mobile game.

Objective

Offer a social dance experience at one of the world’s most iconic and visited spots: Piccadilly Circus

Solution

R+I co-created the story, capture it and set the stage for a surprising and innovative event.
We’ve also designed the Just Dance Now’s emergency box which was placed in the center of Piccadilly Circus, to pique curiosity amongst passers-by. The box contained a Smartphone and a call-to-action: ” in case of groove emergency: break glass “.

Result

  • 1.5 million views

Client

Ubisoft

Services

  • Brand Social Experiment, Video Production, Set Design, Talent Management

Partners

  • Biborg
  • The Coca-Cola Company